30+ Years of Channel
& Technology Leadership

Spearheaded go-to-market strategies and transformed Riverbed's global partner ecosystem. Drove significant partner-led revenue growth and built out alliance programs. Named to CRN's 2024 Channel Chiefs list — one of the most prestigious recognitions in the channel industry.

Launched and led Virtana's inaugural customer success initiative alongside channel strategy, establishing the foundational programs for scalable partner-led and customer-driven revenue.

Held full ownership of all field operations, revenue-generating activities, and go-to-market execution. Significantly accelerated the business and helped position the company for its successful sale in 2020.

Oversaw development, licensing, and global support of BlackBerry's secure Android software platform. Managed a worldwide team through a critical strategic transformation as the company pivoted its business model.

Led worldwide sales and field operations team, reversing decline in the company's firewall business and expanding into enterprise sales and services.

Led worldwide channel strategy during McAfee's high-profile integration with Intel, maintaining partner momentum and loyalty through a complex multi-year corporate transition.

A decade at one of tech's most iconic companies, leading channel security and mobility strategy across enterprise, commercial, and public sector segments. Highlights include:

• Co-developed Cisco's VIP rebate-based channel profitability program — an industry-defining model that remained in operation for over a decade after its creation.
• Served as Managing Director, Japan Channels — overhauling Cisco's partner network across one of the world's most complex technology markets.
• Oversaw go-to-market channel strategy for security, wireless, and emerging technologies.

Founded and led Thurber Works, which grew to become the Northwest's premier network solutions and security company — and one of Check Point's first US-based partners. Named Oregon's Technology Entrepreneur of the Year in 1999.

Founded and later sold a software development company in São Paulo that redesigned software for the Brazilian market. An early demonstration of Alex's entrepreneurial instincts and international ambition.